Attending a tradeshow often means leaving the event hands-full with an array of samples and products. But how do you stand out in the crowd and what is the most effective way of maximising your tradeshow experience and building lasting business-to-business...

Saying “thank you” is more than just good manners – it is incredibly good for you! Doing it with a little gift of some kind cements the gesture in a physical manner. Studies have shown that showing appreciation to your staff and key clients can result in an increased...

As environmental concerns become more prominent and issues such as bushfires and the contamination of our oceans are front of mind, more clients request advice on eco products and how to self-promote in an environmentally responsible manner. They are becoming more...

Promotional products are wonderfully effective brand reminders for clients and staff. They promote brand recognition, build rapport, broaden your customer base and are an excellent way to show appreciation to those that matter to your business. In addition to this,...

“Brand Guidelines”, also known as a brand style guide, are rules created to ensure consistency in imagery and messaging across a particular brand. They govern the composition, design and general look and feel of a brand. Brand guidelines are used by both internal and...

What is the right decoration method for your product? There’s a wonderful range of options available, but some techniques are better suited to particular materials and/or products, so making the right choice essential. On top of what suits your product, the type of...

Oh, what to wear?! Uniforms come in many styles and designs and can have a huge impact on an organisation’s first (and lasting) impressions. They can create a sense of strength and uniformity or perhaps project a sense of fun, energy and vitality. One thing all...

A Fitness, Health and Wellness sector CEO highlighted in a recent Forbes Magazine article that at home fitness has become more popular than ever before and food sales trends indicate a shift toward “food as medicine”(*). The article stated - “Consumers are taking more...

The offering of promotional IT products grows exponentially each year and these items can provide truly impactful brand reminders. Most people now have smart devices and are comfortable with a wider range of technology than ever before. Additionally, many hot desk,...

The Australian Promotional Products Association (APPA) supports distributors and suppliers to the promotional products industry in both Australia and New Zealand. It promotes development, professionalism, and the integrity of the industry. Membership to the...