A Fitness, Health and Wellness sector CEO highlighted in a recent Forbes Magazine article that at home fitness has become more popular than ever before and food sales trends indicate a shift toward “food as medicine”(*).
The article stated – “Consumers are taking more control of their own health with at-home wellness, and brands that can differentiate themselves quickly through the trends in the marketplace will likely become and remain leaders”.
In the promotional products sector, we have also seen the popularity of branded health and fitness products rise, with a sharp increase over the last 12 months.
The global pandemic underlined the importance of selfcare and the need take responsibility for one’s overall health and wellbeing. Responsible also for the ‘new normal’ of work from home, a change that has continued this year, as many still work (at least partially) from their residence.
Promotional products created for use in the home, or by an individual for their own self-care, as a result are an impactful and timely way to promote your business. Branded protein bars, health shakes, apparel, fitness towels, yoga mats, stretch bands and tech gadgets (such as ear pods and smart phone arm bands) are just a few of the items that can be used to represent your brand in the home environment.
Many of these items are the perfect way for a company to encouragement their team to make time to care for themselves, reminding them of their value, while at the same time providing brand exposure, fostering loyalty and continued connection. Both established and potential clients will experience similar benefits with products of this nature.
In earlier SCOODA Quick Reads, I outlined how impactful promotional products can be, particularly those deemed “useful”. A large study conducted in the US by the Advertising Speciality Institute in 2018 showed that of the 6000 businesspeople interviewed, 84% recalled the name of the organisation of promotional products given to them during the previous 12-month period. The study showed promotional products can leave a favourable impression, are likely to encourage repeat business and ongoing engagement, and they have the most favourable Cost-Per-Impression (CPI) than virtually any other media.
Naturally such products need to be relevant to one’s target demographic and brand messaging so, like all branded collateral, they should be considered in consultation with your trusted promotional products supplier.
Reference:
*https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/28/how-the-wellness-industry-has-changed-during-the-pandemic/?sh=5868c6326938
Do you use any branded pieces in your fitness regime?
“The SCOODA Quick Read” is a monthly educational series created on “all things promo”